Four Congoleum Rugs For Less Than Price Of One This sixteen page book- let brings you the bargain of a lifetime. It is the greatest offer ever made in the history of house furnish- ings. Ours is the only house in America that can make such an offer. You scarcely need to think about money to take advantage of it. Pages eight and nine; also four and five are particularly interesting. Look at them first. Every word on every page of this booklet is of extreme interest to you. Do not cast it hurriedly aside. You have never been made an offer like this before and it may never come to you again. Free Catalog You will surely want our latest book of 10,000 bargains any way. There is a postcard enclosed with your name and address already printed on it. Just place a one cent stamp on it d and put it in the mails, to be sure of your free copy. May. Stern fc. CHICAGO, ILLINOIS For All Four Congoleum Rugs This is the greatest bargain ever offered the American public. It includes one big room size, 9 x 12 foot Congoleum Rug with three small rugs to match, each small rug 18 x 36 inches. We bring you all four rugs for less than the regular standard adver- tised price of the big rug alone. One dollar brings all four rugs on trial, for 30 days use. If pleased, you take a year to pay. Choice of TWO Famous Patterns-Genuine Congoleum- 3 Rugs Free-Year to Pay-All for Less Than Price of One Never has anyone been able to make an offer like ours. We may never be able to repeat it. Ours is the only house in America that can offer you a genuine Gold Seal Congoleum Rug at an under price — give you extra three small rugs free— and besides all that allow you to pay almost as you please. Genuine Gold Seal Congoleum Rugs are known everywhere and are rapidly becoming the national floor covering. They are universally used in good homes everywhere, in any and all rooms. They are uncondi- tionally guaranteed for wear. Each and every rug, even the small ones, bears the Gold Seal that means absolute satisfaction or money back. We bring you the choice of two of the most famous Gold Seal Congoleum patterns ever produced. On pages 4 and S we show you one of the patterns in real colors. On pages 8 and 9 we show you the other pattern, also in full colors. Scattered throughout the pages of this booklet we show you other views of these beautiful rugs, how they are used by home lovers everywhere. We also show you how the small rugs will become almost indis- pensable to your housekeeping. Remember, that whichever pattern you pick out, you get with it, absolutely free, three small rugs to match— all four rugs for less than the regular standard advertised price of the 9x12 foot rug alone. Oriental Pattern No. 534 Shown in Colors on Pages 8 and 9 Probably the best thing to do right now is to turn to pages 8 and 9 and get an idea, immediately, of the beauty of the pattern, the wonderful design and coloring— then go back and read this booklet through, page by page— every word. ONE BEAUTIFUL PATTERN PICTURED IN COLORS on Pages 8 and 9: OTHER PATTERN on Pages 4 and 5 Page2-Inq.-E16-8-20-'23 for All If Ordered in Time Never in the history of any kind of merchandise has anyone equaled our record-breaking purchase and sale of genuine Gold Seal Congoleum Art Rugs. Last season we started our campaign to place one of these magnificent, guaranteed floor coverings in every American home. In a few short $1.00 Brings All Four Rugs months 100,000 people had accepted our offer. This season we intend to double that num- ber. And this season we are adding to our bargain, making it even better than before — an offer that probably has never been equaled in any sort of mer- chandise any time, anywhere. Bargain offers are old stories. But our bar- gain can be proven quickly and hardly without rising from your easy chair. Look through the last copies of your favorite magazines. You are almost sure to find a big full page advertisement for Congoleum Gold Seal Rugs in actual colors. Make a note of the price — the universal cash price— of the 9 foot by 12 foot size. Go to any furni- ture store, look through any catalog and verify this price. See how everybody, everywhere, sells Congo- leum Gold Seal Rugs at one and the same price. Four Rugs for Less Than the Price of One A full room size, 9 foot x 12 foot, genuine Congoleum Gold Seal Art Rug and three small rugs to match, all four for less than the regular standard advertised cash price of the big rug alone. And on top of this bargain price, on top of giving you three small rugs free, we send you all four rugs for only one dollar with your order. We send all four rugs for 30 days free trial. We allow you to return them, if you wish, at the end of a month and we will refund your dollar and all transportation costs. » And if you keep them and are delighted with them, we will give you a whole year to pay. No house in America can duplicate this offer. on 30 Days' Free Trial There is nothing to think about, there is nothing to wonder about, nothing to find out about. Almost everybody knows all about genuine Gold Seal Congoleum Art Rugs. Practically every magazine and newspaper carries the message of this national floor covering. All good merchants are proud to display them prominently. Most every housewife is familiar with them and wants them. This Offer Holds Good While Our Stock Lasts The biggest order for a single item of mer- chandise ever placed in the history of the mail order business was not sufficient, last season, to take care of all our orders for Congoleum Rugs. Our order this season is double. It runs into millions of dollars. Still we know we will not be able to get enough of these beautiful Congoleum Rugs to satisfy everybody. There isn't the slightest reason for you to hesitate one minute about sending your order. All you have to do is to turn to pages 8 and 9, where one beautiful pattern is displayed in real colors; then turn to pages 4 and 5, where the other lovely pattern is pictured almost exactly as it looks on the floor. Make up your mind which pattern you want. Pin a dollar bill to the order blank enclosed and let us send it to you, with three rugs free, on trial. And back of our Double Bond Guarantee is the Gold Seal Guaran- tee of the Congoleum Company, which assures you. positively, abso- lute satisfaction with each and every genuine Congoleum Rug or your money back. 2,000.000 WORTH OF (0NG0LEUM RUGS T" Order m , Not Enough Free Catalog of 10,000 Other Furniture Bargains Everything on the same liberal credit. All selections sent on approval. Satisfaction always guaranteed. $1 00 brings any order up to $30.00 worth. $2.00 brings up to $40.00 worth. $3.00 brings up to $50.00 _^^g| A "T I i SPIEGEL, MAY, STERN CO., CHICAG Page 3-Inq. —THE ONLY HOUSE IN AMERICA MAKING SUCH AN OFFER r This is Pattern No. 408 Mosaic Tile Design in Blue and Gray This is the most famous of all Congoleum Rug patterns. It has proved to be the most popular, the most desired and the biggest favorite ever put before the public. We have tried to picture here, as nearly as possible, the stunning beauty of this wonderfully beautiful Congoleum tile pattern. It is a design that looks exactly like the finest mosaic. It is bright, cheerful and pleasing in appearance. The main color scheme is in robin's egg blue with shading of Dutch blue, and a background of soft stone gray. It is impossible, with mere printer's ink, to bring out the truly beautiful colors of the lovely blue shades shown in this splendid mosaic tile design. It is a rug that is absolutely unbeatable for use in the kitchen. Thousands of people who bought this rug from us last season used it in their dining rooms. Wherever you place it, its soft, harmonizing colorings are bound to please you beyond your fondest expectation. Remember that with the big 9x12 foot size, we also send you, abso- lutely free, three small rugs to match, all four for less than the regular price of one. Only $1.00 with Order Blank — $1.50 Monthly U. rifiP/lftO 9x12 Foot. Congoleum Gold Seal Rue, with three *1 7 QC HO. £. 1Q14U0 wnll || .^g, to mKtckt ettc h is x 36 in. All four only «P l ' ' VO Year to Pay PAGE FOUR ,NQ L «s& Pin a Dollar to the Order Blank FOUR Congoleum Rugs far Less Than the Price of One The four rugs pictured on these two pages all come in one package, all match perfectly, and all for less than the regular price of the big rug alone. We actually give you the three small rugs free. One dollar is all you send. 11.60 is the amount you send monthly. You take a year to pay. INQ. PAGE FIVE Foiir (gNGOIffM R u g s Less than Price of One Beyond doubt, this is one of the greatest values that has ever been offered in any kind of merchandise by anyone. Not only do you get four genuine Gold Seal Congoleum Rugs for less than the regular price of just the one big rug alone, but with each of the lour rugs comes a guarantee so strong that it can scarcely be matched when buying any other kind of merchandise or any other class of goods. The Gold Seal that comes pasted on each and every rug is the guarantee of the Congoleum Company of complete satisfaction or money back. This Gold Seal guarantee is unconditional and positive assur- ance of absolute satisfaction in the use and service of these congoleum rugs. That's what the Gold Seal on a Congoleum Rug stands for. Behind the Gold Seal Guarantee of the man- ufacturer is our own Double Guranteee Bond. Choice of Two Famous Patterns IMF 3 Rugs FREE — Special Bargain Price ~W& — Year to Pay We show two of the most popular Congoleum patterns that have ever been produced. The big rug measures 9 x 12 ft. The three small rugs are each 18 x 36 in. One dollar is all you need send to get your choice of either patterns sent on 30 days' trial. If you wish both patterns — send two dollars— AND GET ALL 8 RUGS. Brings All Four Rugs on a Month's FREE TRIAL! Ours is the only house in America that can make you such an offer. No one else can bring you a genuine guaranteed Gold Seal Congo- leum Rug, in the full 9 foot by 12 foot size, with three small rugs extra, and all for less than the regular price of the big rug alone. And on a year credit* Use the Special Order Blank Enclosed. Write your name and address plainly. Say which pattern you want. Pin a dollar to it — mail at once. We will ship immediately — on approval all four Congoleum Rugs — in one complete neat pack- age. No muss, no bother, no trouble to lay. If satisfactory take a year to pay. If yon return the rugs, your dollar will be refunded and also all freight costs. Three Ru gs FREE For heavy i = wear spots in front of range, sink, kitchen. At thresholds, in hall, in front of dresser or bed. While this offer lasts, we give 3 of these small rugs free with each large rug, all 4 for less than the price of one. The Rugs of Guaranteed Wear ideal for the Farm Congoleum Gold Seal Art Rugs are the most popular floor covering known. They are rapidly becoming the national floor covering — highly prized in good homes for any and all rooms. Waterproof. No burlap for water to rot. Surface is hard, smooth and wear-resisting. Does not stain. Not marred or hurt by spilling of hot liquids. They lie flat from the first moment without fastening. They never curl up or kick up at edges or corners. No need to tack or fasten them down. Dirt cannot accumulate underneath. Less work. Rid yourself of back-breaking drudgery. Dirt, ashes, grit, dust or mud cannot "grind into" Congoleum Gold Seal Art Rugs. A damp rag or mop keeps it clean and colorings bright. No laborious beating, no sending to cleaners. Absolutely sanitary. All this guaranteed by the famous Gold Seal that means complete satisfaction or your money back. On the Farm saves endless toil. The trail of muddy boots and "tracked in" dirt disappears under a damp mop. The Famous Tile Pattern— No. 408 Look at Picture in Colors on Page 4 and 5 the Gold Seal Congoleum Art Rug that made history last spring, not only for 'oleum Company but for ourselves. Probably no floor covering of any quality or kind ever up the popularity of this beautiful design. % In three months this past spring, we placed this beautiful No. 408 pattern in one hundred thousand American homes. During all this time, dealers all over the country found this pattern so extremely popular that they could not keep up with the demand. Just think of one hundred thousand rugs, of a single pattern and of a single size, sold to one hundred thousand people just through magazine ad- vertisements in a short three months. Blue end Stone Gray. It is a superb tile design that looks like mosaic. It is bright, cheerful and pleasing. Lovely robin's egg blue, with shadings of Dutch blue and a background of soft stone gray, give a matchless effect that can scarcely be appreciated until seen. The design is particularly suited for the kitchen or dining room. It's really the utmost ex- : z ~ '^S^H^ pression of neatness and good taste. ^ -? - ; : l^S^s* Only $1.00 with Coupon— $1.50 Monthly Nn F 1 fiPAftft 9x * 2 ft * Congoleum Gold Seal HO. t lDI/'f UO Rug w itK three small rugs to match, each 18x36 <L 1 "7 OC in.— all four only . ?*/ -573 *^*— ^ This is the Con pLei 6^K3e PATTERN NO. 408 ABOVE Pagefr— INQ. SHOWN IN COLORS ON PAGES FOUR AND FIVE Simply Pin a Dollar to the Order Blank Enclosed ^S£X^£S^^^^S^-^s^z-r, w & T r n / me and addre - mail at once. We will ship tamediaWv ot aDDmvT a llf^..?rL™i n .. a J°o ar b,,lt0 the order Wank-and then No moss, no trouble to lay. SSfacto™, tai£ a ye* to pay nBoleum Ru S*->n one complete, neat packag, SSSi n a yeS e L I *y OUrS ~ 10Wer ***? *^ ^ free, 30 Oriental Pattern No. 534 The Most Beautiful Congoleum of All niiii e i b ^ tt0m oJ i thi , s pa f e we show our new Pattern, a beautiful Oriental design in lovely colors. We consider it the most stunning Con SSffiSSfSSf pr ? duced - On pages 8 and 9 we show tWs bvely 11V? ^ffi C ° l0rS ' ,us * as ^V xt ? appearance as possible. But you'll meSprinted Rtag*™ * ** the rUg itSelf is far better tharfthis The Colorings are indescribably beautiful. The. rich shade of blue which dominates the ground work, is the color that is being used so much by home decorators m expensive homes. It is a true oriental blue— a blue with varied shades and tonings that the cunning weavers of the Far East have used so much in their wonderful masterpieces. The graceful, well balanced and pleasing all- over design is composed of myriad shades of harmo- nizing and blending colors, with here and there a sharp note of contrast, that, like all true Oriental designs makes it always interesting, always seemingly new! Rich, mellow ecru shades and old ivory, with light tans, weave their way thr. ugh the field of blue Mingled with this cheerful and pleasing effect, are the lovely tints and high lights composed of peacock blue robin s egg blue and darker tones to show them off! Old rose tints, tiny specks of lighter pink, shading, in some cases, to a dark mulberry, with carefully placed figures in darker browns, round out the color scheme. Another glance you see a general vining or spray effect connecting aJl the various figures, almost faint enough to be overlooked at first glance. This is in black and here and there a black figure, setting off more delicate shadings, has the effect of holding all together i n a manner charmingly artistic. The Border Background contrasts against the blue all-over center by reversing the color scheme. hcru and tan shades form the border background It gives a splendid note of contrast. I- This is Pattern No. 534 See It IN COLORS on Pases 8 and 9 Here is a rug that from a distance of a few feet assumes the appearance of a beautiful French Wilton, a genuine Oriental. In it you have all the advantages of design and coloring, cheerful warmth and stunning color effects so much sought after in high grade woven fabrics. You have, besides, the benefit of wonderful durability, freedom from clean- ing, sweeping, hard work and drudgery. For Any Room Such a beautiful rug is ideal for your very best room, for the living room, for the dining room. You can't imagine anything more bright and cheerful, moi e cozy and home- like in the bedroom. It is an all purpose rug that you can place anywhere and be proud of it. While it is beautiful enough to use in your parlor, it is just the sort of pattern and coloring that women who like cheerful coloriags and beautiful ap- pearance will love to place in your kitchen. It will not only lighten your labors because of its easy clean- ing but its effect in the kitchen is so cheerful that it is bound to make all your kitchen work seem that much easier. Only $1.00 with Order — $1.50 Monthly NO. E16C534 l X M ft * Con e°'eum Gold 2 "vi/ya-r Sea| R w|t|| h Rugs to Match. Each 18x36 OLfT QC inches. All four for only - - S>A/«5J5> Four Congoleum Rugs for Less than the Price of One the three smaller companion rues are each 18x36 inches. They match the larfe wo g nde r flX y ha P ndy CUlar - ^ *" ** th4 Or you may use them between thresholds where they will be especially attractive and pieasin J In front of your dresser, at the side of the bed in the "Son? hall, you'U find them just what you have always wanted Remember that if you select pattern No 534" evlry wly 1 ;^ 5 ** C ° me W * h * f ™> wil1 ~teh ft in Pay Little by Little Taking a Full Year If you had to pay full cash for all four of these beautiful Congoleum Rugs, it still would Hp *Kp w * bargain possible to find anywhere. But we send fei IteOToU^* ° f Pattern - f ° r -lyTnlffi 1 fig We send them to you on 30 days' free trial We tell you to put all rugs down on the floor WSEnV* 1 reCeive them and use ^ f o°r°a If you return them, we refund your dollar and transportation charges both ways. If you want in l™ them you spread the cost over a full yea? eep You send us only $1.50 monthly until the soe- cial bargain price is paid. The only danger is in waft wooSfSfSj^ If you would like to get both patterns senJ sswa, 1 ^ blank - ~ $3o ° saws Here is the Famous Gold Seal PATTERN Page 7— INQ. NO. DON'T FORGET!— Be sure to mail your postcard for your free copy of our Homelover's Bargain Book of 10,000 Other Bargains. 534 ABOVE SHOWN IN COLORS ON PAGES EIGHT AND NINE - YEAR TO PAY! ' I? THREE Small RlfGStoMrtch WthEachM CONGOLEUM RUG S^S* , '£*£ N^ ^J 4 ^ ■sue- - <-< >- <5g?- 33^ C — ^ 3 Each small rug measures 18x36 in. All three are wrapped with the big 9 x 12 ft. rug in one com- plete, neat package i) \ a^>^> \ * » See "how the small rugs match the big LfVefiar tfS^-v You will wonder how you ever kept' house without thenT PAGE EIGHT-inq. Three Rugs Free For heavy wear spots in front of range, sink, kitchen. At thresh- olds, in hall, in front of dresser or bed While this offer lasts, we give three of these small rugs free with each large rug: all (our for leu than the price of one. xoleT SEAL i v^nsrACTion Giu»*NTia> k yr @NG0IMM R u g s s than Price of Que Almost everybody knows the price of the Famous Congoleum Gold Seal Art Rugs, They are advertised and sold at the same standard price everywhere. Look everywhere else first if you wish— stores, catalogs, magazines, and newspapers. You'll find no other offer like ours. If, for any reason you return the rugs, your dollar will be refunded and also all your freight costs. ""^S? */** Brings All Four Rugs on a Month's FREE TRIAL Ours is the only house in America that can make you such an offer. No one else can bring you a genuine guaranteed Gold Seal Congoleum Rug, in the full 9 x 12 ft. size, with three small rugs extra, and all for less than the regular price of the big rug alone. And on a year credit. Mail the special order blank enclosed. Write your name and address plainly. Say which pattern you want. Pin a dollar to it— mail at once. We will ship immediately — on ap- proval — all four Congoleum Rugs — in one complete, neat package. No muss, no bother, no trouble to lay. If sat- isfactory, take a year to pay. ^2»i ■~<^a*- -* 22 ^W^r ~ - j£&. *"" : Year to m , -s» v >>. a* mmm ^4\ ; ^ Triple Guarantee ^' There it only one guaranteed Congo* leum, identified by the Gold Seal above. It protects you against dissatisfaction and gives you unconditional money* back guarantee. Behind the Gold Seal Guarantee is our own Double Bond* Look for the Gold Seal on ALL FOUR BUGS. Oft Pages Four and Five We Show Another Pattern The large rug shown above is the famous Oriental Gold Seal Congoleum Rug, pattern No. 534. At the left are shown the three free rugs that comewith it — all for less than the price of one. They all match perfectly. On pages 4 and 5 we show another pat- tern — the famous mosaic tile pattern No. 408. With it also comes three small rugs to match. One dollar with the order blank will bring you either pattern, with three small rugs to match free. If you wish botb patterns, send two dollars with tie order blank — pay three dollars monthly and get all eight ruga. This is Pattern No. 534 Famous Gold Seal Congoleum This is the beautiful Gold Seal Congoleum Art Rug as shown at the top of this page. On the floor, it looks unbelievably like an expensive woven rug. The richest blue color dominates the ground work. Mellow ecru, old ivories, and light tans, set off the blue field. Mingled with these lovely tints are peacock blue, robin's egg blue and darker tones. Old rose, tiny specks of lighter pink and dark mulberry are artistically placed. Darker browns and blacks lend dignity and richness. The border background contrasts with the blue all over center by reversing the color scheme. Ecru and tan shades form the border background. In this rug you have all the advantages • i de- sign and coloring of cheerful warmth and lovely color effects so much sought after in high grade pile fabrics An ideal all purpose rug, beautiful in any room. Perfect for living room, or parlor. Lovely in bedroom or dining room. Charming in the kitchen. A real boon to the women folks on the farms. Saves endless drudgery. Only $1.00 with Order Blank— $1.50 Monthly W/i ElCrCQil 9*12 ft. Cootoltam Gold SwIRnt <M 7 OC 11 U. LI V OO'T "I* 11 three " m&u "**■ to match, J> X I •U J each 18 x 36 in. — all four only * INQ.-PAGE NINE Read These Carefully Our TRIPLE tflMMffltf IsTfour Protection or: We Refer You to Any Bank cww>^o^ ss Company in United States m^am^ Jvly €,»•*» We hereby afcree to guarantee the faithful and complete fulfillment of all agreements, promises and state- ments contained in the Spiegel, May, Stem Company Guarantee Bond. We further a^ree upon application of any customer of the Spiefcel, May, Stern Company, to furnish free of charge, a legal bond undertaking to assume separate and independent responsibility of a financial or other nature in the event of any promise, statement or guarantee not being carried out as agreed in the Spiegel, May, Stern Company Guarantee bond. Your own postmaster or station agent; any bank in Chicago, New York, or other large cities; or any bank in any town in the United States will tell you that the Spiegel, May, Stern Company will keep every promise that it makes you. We especially refer you to the Corn Exchange National Bank of Chicago? one of the very biggest in the whole country. Genuine Gold Seal Congoleum The Only Rug of Guaranteed Wear There is only one guaranteed congoleum, identified by the famous Gold Seal. This Gold Seal is pasted u^on each and every rug. Even the small rugs that we give you free with this wonderful offer are all identically the same quality as the big rug and, each and everyone bears the famous Gold Seal. This Gold Seal guarantee protects you against dissatisfaction and gives you an uncon- ditional money back guarantee. You never bought anywhere at any time, any kind of mer- chandise with such positive assurance of absolute satisfaction. Behind the Gold Seal Guarantee is our RMiimt AMirtu* Secretary own Double Bond, printed on the front cover of cur catalog, and which applies to every pur- chase made from our house. Our Double Bond is a legal document, legally binding and ob- ligates us to live up to every statement, every promise that we make. It is secured by the National Surety Company, whose bond is accepted in any court of the land. On this page we print the famous Gold Seal, we print our Guarantee Bond, and we print the National Surety Company endorse- ment. Even if you never heard of the Spiegel, May, Stern Company before, you see you never take the slightest risk in buying here. Don't Fail to Send for Our FREE Bargain Book! It brings everything with the positive assur- ance of guaranteed sat- isfaction. The postcard mailed today means your copy will be sent^ you at once. Always . a Year to Pay It brings 10,000 other wonderful bar- gains. It brings you the same wonderful liberal cred it. It enables you to furnish your home the way you would like to have it, and pay little by little almost as you please. Send Your Postcard Todau for this BIG FREE BOOK/ **^ r So* GENUINE GOLD SEAL CONGOLEUM RUGS FOR LESS THAN THE PRICE OFONE - YEAR TO PAY rage 10 -Inq. Nail Your Postcard Today i — I HONE LOVER IN AMERICA CAN AFFORD TO BE WITHOUT 4&EC 10,000 Home Furnishing BARGAINS No matter whether or not you send for this wonderful Congo- leum Rug bargain, we want you to have a Free copy of our big Home Lover's Bargain Book anyway. It shows 10,000 other bargains in beautiful things for the home— every thing from cellar to garret. To ge.t it, simply put a one cent stamp on your postcard enclosed. Notice your name is already printed on the postcard. Then drop it in the mail. Before Buying Any Furniture Use It a Whole Month FREE I Read this offer out aloud to the family. Try to pick flaws in it. See if we can ever gain anything by even slightly misleading you. First, our book is free and we want you to have it. No matter what you ever select from it— whether a few pots and pans for the kitchen or a beautiful bedroom suite, your selections are first loaned to you free for a whole month. Your request to see things is enough. There will be no red tape, no embarrassment, never any large deposit. You assume no obligations to keep anything. Explanations or apologies fc are unnecessary when you return articles. We never mention exchanging things. We actually urge you to use your selections just like your own for a whole month. We know that it is hard to believe all this. Why not read it over again— slowly. We mean every word we say. There is no catch anywhere; nothing held back. Still it is not quite all we agree to do. For if you keep your selections, you pay little by little almost as you please. This is exactly the way we tell you to send for our Bargain Congoleum Rug Offer. It's the same with everything we sell. Rock Bottom Prices— And We Will Prove It We promise in our newest book, real values— not re- ductions, discounts or emergency sacrifices. The bargains we show will continue to be big values all through the season, and for a long time to come. Our Congoleum Rug Offer is just one bargain. We show thousands of others. ^Regardless of everything else, the chance to make a real saving on house furnishings should interest you suf- ficiently to ask for this free book. With our book in your hands, you can determine in a few moments whether the things we have told you here are merely claims or actual facts. For the sake of mailing your postcard, do you think " t to be without it? ^you< IWE URGE YOU TO SEND FOR THIS) CATALOG AT ONCE ] ONE— TWO— or THREE Dollars About All You Ever Need 10,000 Home Needs Loaned FREE— Credit FREE to All No greater display of house furnishings is shown anywhere. It is probably the largest book of the kind published. A great many things are shown in their actual colors. It costs us, with the mailing, more than $1.00 a copy. No matter where you have been $2.00 brings up to $40.00 worth- buying furniture, or where you intend to go in the future, it will prove invaluable as a price guide anyway. It will give anyone won- derful ideas about good house furnishings of all classes, at all ranges of prices. Credit Without Asking Pay As You Please With our free book come even better terms than you dream of now. For instance, One Dollar is all you need to get $30.00 worth delivered on 30 days' free trial. $3.00 brings up to $50.00 worth. AND YOU ALWAYS HAVE ABOUT A YEAR TO PAY. This credit is offered freely to every- body, no matter where you live, what your position may be, or what your income is. There is never any annoyance or bother be- fore you order or afterwards. No collectors; we hate red tape. Our kind of credit is the sort that folks have always enjoyed, when buying a home. Only we have no mortgages, no legal bother of any kind. We simply allow you to pay for home comforts while you use them. You Will Never Know Unless You Have Our Book The easiest tiling in the world is simply to say that this is too good to be true, and forget all about it. But in this very booklet we prove one of our bargains the biggest of a lifetime — Our Congoleum Rug Bargain. We prove pur credit, our service, our guarantees. Without our Big Book, it is impossible to put us to other tests. With it, you can easily convince yourself one way or the other without even order- ing a thing. \ See all other bargains, Then Iook.every where else, too. Compare our va$i*ee as milch as you please. But be sure to have our Book so you can do all this. You'll find it worth while. It tells you everything more completely. We show a bonded Guarantee such as no one else has ever given. This would prevent our going back on a single statement, even if we were inclined to do so. BE SURE TO LOOK ON PAGES 4 AND 5; THEN TURN TO PAGES 8 AND 9 Page 11— Inq. ThreeSmallCon^oleum Ru^toMatch with Each 9x12 Congoleum Rug In Front of Sink 1 InFrontofKitchenCabinet j In Front of Stove Q^ese small rugs fill long felt want many home We are the only house in America that can make you this wonderful Congoleura offer. Nowhere else will you find anyone giv- ing three Congoleum Rugs free and all four ruga for less than the regular price of the big rug alone. As an entirely extra accom- modation we allow a year to pay. If you prefer to return the rugs after a month's trial, we refund your deposit immediately and also all freight costs both ways. When you get these three small rugs, and use them for a while, you will wonder how you were ever able to keep house without them. You know that the heavy wear spots are in front of the sink, the kitchen cabinet, the stove, the ice box and at the thresholds. No matter what kind of floor covering you own there is always some spot of this kind that shows more wear and spoils the whole appearance. The minute you get your big rug, lay the little rugs on top of it injust the proper places to prevent any uneven wear. They will last a whole lot longer and keep everything looking much prettier and better. This Is Really a Genuine FREE Offer tftf People are accustomed to offers that claim to give things free. This offer is entirely different. For instance, look anywhere and everywhere and you will find the price of a genuine Gold Seal Congoleum Rug in the full 9 ft. x 12 ft. size is always thf same. The nearest magazine you happen to have will tell you that. You will find it true in all stores. Our price brings all four rugs for actually less than the universal standard price of the big 9x12 ft. rug alone. So you see we give you the three rugs free. Send Only One Dollar! To get all four mgt sent on approval for 30 days* free use— just pin a dollar bill to the order blank enclosed. We will ship the pattern you select. Whichever pattern you pick out, all four rugs will be exactly the same. If you select pattern 408 shown in full colors on pages 4 and 5, then the big rug as well as the three small rugs will be the same pattern. If you select pattern 534 shown in colors on pages 8 and 9, then the big rug and the three small rugs will aU be alike. We cannot send you the big rug in one pat- tern and the small rugs in another pattern. All four rugs will come to you in exactly the same design- matching in every way. Your Choice of Two Famous Patterns On pages 4 and 5 we show you the fa- mous mosaic tile design, pattern 408. One of the most popular Congoleum rugs ever produced. On pages 8 and 9 we show the beautiful Oriental Pattern No. 534, which is considered the moat beautiful Congoleum design. On this page at the left we show you the small rugs that match pattern 408. Above we show you the small rugs that match pattern 534. Whichever pattern you select you get three ruga free to match. Four Congoleum Rugs For Less Than the Price of One Each and every rug bears the famous Gold Seal that means complete satisfaction or money back. There is one big 9 x 12 ft. rug and three small rugs to match. Each small rug measures 18 x 36 in. Look for the Gold Seal on Every Rug Page 12— Inq. THIRTY DAYS' FREE TRIAL— YEAR TO PAY-THE BARGAIN OF A LIFETIME S -TTinrrnmrnniTTTi ff-HiEtUNIMERSM*RUG; for Every Room in the Home Another View of the Lovely Oriental Pattern No. 534 For Living Room, Dining Room, Kitchen or Bedroom CONGOLEUM— THE ONLY RUG OF GUARANTEED WEAR- Pagel3Inq. Pattern No. 408 makes a wonderful rug for the kitchen I -THE BIGGEST BARGAIN EVER OFFERED Send forTnis I MS I Here is a picture of our latest iW xTCQ0^ Home Lovers' Bargain Book- Jr\fiW^^**^ now runn * n & on the presses. /£ 7 We want to send it to you abso- * lutely free. We would like to place a copy, if possible, in every American home. We believe that it would result in better homes, nicer homes, more home happiness and comfort. It shows everything in home furnishings from cellar to garret— a great big display in every department. No store, no matter how big, could show such a vast variety. It brings to your home, to your easy chair, the opportunity to see every- thing good in furniture and house furnishings; to make your choice at leisure without stepping outside your door. It will bring to you many thoughts for the improvement of your home surroundings. It will doubtless prove an excellent guide to prices. Here and there you will get some splendid ideas that you can use in your home, whether you buy from us or not. Stamp the Postcard and Mail it NOW In fact, for the present let's not talk about buying at all. Let's forget all about our wonderful credit plan, our Free Loan offer, our splendid bargains. We are inviting you in this message to have a free copy of this new Home Lovers' Bargain Book. We want you to have a free copy of it, no matter where you are buying furniture now, no matter where you intend to buy it in the future. No matter who you are or where, you live, or what your cir- cumstances may be, we would welcome the opportunity to place a copy of this beautiful book in your hands free. We would like to know that whenever you shop for furniture, whenever you are looking through other catalogs, that there is a copy of our book in your home also, so that if you care to make comparisons you can do so. Notice your postcard has your name and address on it already. So just put a one cent stamp on it and mail. Mail Your Postcaid NOW Our Great Congoleum Offer Is One Opportunity There Are 10000 Others In Our Big Free Catalog Forget all about buying for the present. If you want to take advant- age of the wonderful Congoleum Rug Offer, do so immediately so that you won't lose this great chance. If you don't order the Congoleum Rugs, ask for our Free Book anyway immediately. Ask for it quickly, because it, too, will not last long. Hundreds of thous- ands more people are bound to write for it this season than we can supply. Don't let any old- fashioned idea stand in the way of your writing for this book. Don't let silly prejudices stand in your way. It brings such a tremendous variety in all f*m**^*»§Zd. ff^ C^ MMl ranges of price that no store, no matter how large, utBtttt is Extra eve^^^ For the present, we're not talking about credit, we're not referring to our wonderfully easy terms, we're not talking about the fact that you can get everything you need for the home and pay little by little, almost as you please. All that is something extra, a nice feature that you'll enjoy if you ever trade here. But, at this moment, we're asking you to send for this book simply because it will bring to your home the finest and biggest collection of good house furnishings that anybody anywhere has ever sllown. It brings you the opportunity to shop for home things leisurely without leaving your easy chair, without bother, persuasion or influence. You can make up your mind any time, any way and in a manner which must in the long run prove com- pletely satisfactory. It brings whatever article you ever select on free loan for a whole month. This is a free trial offer that we believe entirely different from any you have ever known. It allows you to use things, and plenty of time to compare them and test them in every way before deciding. It brings ten thousand times the opportunity offered in our wonderful Congoleum bargain. With might and main we have exerted, every thought, every particje of ability, every bit of energy we possess to duplicate that kind of a bargain in every item shown in this splendid book. It brings furniture and home comfort with- out waiting — when you want them, when you must have them— without money worry, without hardship, without embarassment. It brings every possible advantage you have ever enjoyed anywhere, at any time, when buying home needs, and many other benefits and advant- ages besides. It brings, last but not least, the easiest credit that anyone could ever possibly dream of enjoying. It brings credit so wonderful that it is al- most unbelievable. It comes, all this, just for the asking — just for the sake of sticking a on^-cent stamp on your postcard enclosed, and getting it into the mails with- out delay. Your name and address is already printed on postcard. SPIEGEL, MAY, STERN CO., CHICAGO-THE HOUSE OF BARGAIN HOUSEFURNISHING-ALL ON CREDIT Page 14— Inq. (ongoleum --Known Everywhere! Mv ^ Our Price Only ^3 V in-//: tguicfr Proof To prove our bar- gain without going outside your home, look through any one of these magazines: Ladies' Home Journal Delineator McCall's Saturday Evening Post Collier's Pictorial Review The Household Capper's Farmer Wallace's Farmer Michigan Farmer Pennsylvania Farmer Woman's World The Red Book American Woman Needlecraft Literary Digest The Farm Journal Country Gentleman The Farmer's Wife People's Popular Monthly Woman's Home Companion Nebraska Farmer Prairie Farmer Successful Farming Modern Priseilla Wisconsin Agriculturist Ohio Farmer Hoard's Dairyman The Designer The Christian Herald 1 seores of others. Look in practically r,big newspaper, inquire at almost r furniture store. We show on this page a group of actual Congoleum advertisements. Notice the price of the 9x12 foot rug is always the same. That is also true of all other sizes. Go to any store, look through any catalog, search any magazine, and you will never find it any different. That is what makes our wonderful offer the bargain of a lifetime. We bring you a beautiful, big 9 x 12 foot genuine Gold Seal Congoleum Rug and three small rugs to match, all four for less than the regular standard cash advertised price of the big rug alone. Our price is lower than any in existence, and besides we give you three rugs extra, each small rug measuring 18 x 36 inches. We do even more than that. We offer you your choice of two of the most wonderful Congoleum patterns ever produced. We send your selection, on approval, for 30 days* trial, for only one dollar with your request. Simply pin one dollar to the special order blank enclosed, say which pattern you want and we will immediately ship you all four rugs. And there is still something else. If you are entirely satisfied, you may pay little by little, only $1,50 per month— taking a full year's time. If you would rather return the rugs, we will refund your dollar deposit and also refund, immediately, all freight charges you have paid out. No other house in America can make you such an offer. Congoleum rugs are known everywhere. They are always identified by the famons Gold Seal. This Gold Seal, pasted on a genuine Congoleum Rug, guarantees satisfaction or your money back. Always look for it. You will find it on each and every one of the rugs we send you. DON'T FAIL TO MAIL YOUR POSTCARD FOR BIG FREE CATALOG - DO IT NOW! 3 Small Rugs i&iiSUTs ^ 4 Low-priced, *a«it«vy gNGOLEW* Page 15— Inq, Above everything else we want you to have a copy of our latest Home Lovers Bargain Book. It is probably the biggest catalog of house furnishings published. Its page size is about the same as the Saturday Evening Post or the Ladies Home Journal, making it possible to show big pictures and to describe everything completely and thoroughly. . You will find enclosed with this an- nouncement, two post cards. One is for your use; the other, if you wish, hand to a friend. j Your post card has your own name and address printed on it already. All you have to do is to take the post card, put a one cent stamp on it and drop it in the mails without delay. This big book of ours costs, with the postage, about $1.00 a copy, yet it is free to you and we want you to have it. Aside from the ideas you will get from its beautiful display of house furnishings, is the ease of buying on our plan. The way we gladly send you the four Congoleum Rugs as described in this booklet is the way we are glad to send you anything. The big book shows probably 10,000 such bargains. Our catalog terms are even more liberal. You will never know any an- noyance when trading here, any em- barrassment, any bother of any kind. Turn Your Spare Pennies Into Home Comforts We have no salesmen and no collectors. Our big catalog shows everything we sell. It pictures truthfully and we describe everything, even to the tiniest detail. We could not mislead you or exaggerate or mis- represent if we wanted to — as our business is done entirely by m2 ; l, and we could not use the mail if we did not deal honestly. Credit Without Asking Whenever you see anything in our big book that you want, simply pin to the order blank the small first deposit, get your selections on a month's free trial and pay little by little afterwards if you are perfectly pleased. Whatever doesn't perfectly please you, send back and have all money refunded. So you see there are no objections to our plan. Everything is for your benefit. We go to extreme lengths to guarantee you satisfaction. As long as we bring you real bargains that are easily proven, isn't it foolish not to take advan- tage of credit and furnish your home cozily, paying little by little, instead of causing your- self hardship by trying to meet such expense by paying full cash all at one time? The cash method of furnishing homes is really the old fashioned way. People who insist on paying cash are usually the families who have the poorest homes. Such folks spend their lives wishing and waiting for nice homes. They scrape to save up in advance— and then buy. They seldom do. They continue to "do without". We say: ''Don't wait any longer." Save up, little by little while you use your new things. That is so much better and you'll find it actually a lot easier. Just a few pennies laid aside now and then. It's like turning spare pennies into home comforts. So, once more we say do not fail to mail your post card — the post card that has your name and address printed on it. All that is necessry is to put a one cent stamp on it. And we like would very much to have you hand the other post card to a friend of yours. S^Nfc^^yifci SEND FOR THIS BIG BARGAIN BOOK NOW/ I PAGE 16-inq.